Walking into 5 Hertford Street for the first time, I felt like Alice entering Wonderland. Robin Birley’s new London members’ club, which opened July 2012 in Mayfair, is very unassuming with its plain outside appearance. But once inside the 23,000 sqft 18th century townhouse you’ll find everything you ever wanted in an exclusive nightspot and much more. 5 Hertford is home to Loulou’s nightclub and offers a fantastic dinning experience, as well as a cigar shop, smoking patio and card-playing areas and has been dubbed “London’s hottest new club” by Vanity Fair, and VOGUE. The interior, designed by Rifat Ozbek, is exquisitely wild with deep, bold colors and prints, plush seating, lavish rugs and even a huge stuffed giraffe that greets guests as they enter the Madagascan Bar. Privacy is of utmost importance and it is strictly members-only, making 5 Hertford the new nightlife destination in London, and also one of the most difficult to get into.
2-5 Hertford Street, Mayfair, London W1J 7RB, 5hertfordstreet.co.uk